Wisdom Channel 5 Sponsorship Idents

I was asked to direct a number of Wisdom Sponsorship Idents to go on Channel 5. A number of ideas were presented to the client - some involving much more animation. The client went for this treatment of seeing people's natural smile. Personally, I wanted to push this brief a bit further but in the end the client liked this approach so we went with it.

 
I was asked to direct a number of Wisdom Sponsorship Idents to go on Channel 5. A number of ideas were presented to the client - some involving much more animation. The client went for this treatment of seeing people's natural smile. Personally, I wanted to push this brief a bit further but in the end the client liked this approach so we went with it.
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