Honda

I was asked to direct 4 films for Honda, to highlight features of the car that could be overlooked or missed by potential customers. I decided that the best way to approach this would be to use a Motion Control rig and add then track graphics in afterwards. The initial brief was to highlight 6 to 8 key features and I was given 1 day per car in the studio. Naturally the features list grew and so I had to figure out ways to get enough shots to cover the car and the features but also make the films watchable. I ended up directing two units. The main unit filming one car on the motion control rig and the other using my black magic and slider kit. They were epic shoots, fun yet frantic. Just the way we roll. Initially the graphics were intended to be more playful with a more hand designed feel, but Honda felt that they needed to be cleaner. So we used the 'Keep Up' advert campaign for inspiration - although half way through the red text was dropped in favour of a more classic warm grey. Dir: Ben Adam-Harris Executive Producer: Steve Fletcher @ Kaptcha DOP: Tony May Motion Control Op: Dennis Henry Gaffer: Marco Digiulio Camera Assistant: Jono Boyd Camera Assistant/ Directors Assistant: Joe Peecock Graphics: Ben Adam-Harris & Harry Latham DIT: Paul Clements

I was asked to direct 4 films for Honda, to highlight features of the car that could be overlooked or missed by potential customers. I decided that the best way to approach this would be to use a Motion Control rig and add then track graphics in afterwards. The initial brief was to highlight 6 to 8 key features and I was given 1 day per car in the studio. Naturally the features list grew and so I had to figure out ways to get enough shots to cover the car and the features but also make the films watchable. I ended up directing two units. The main unit filming one car on the motion control rig and the other using my black magic and slider kit. They were epic shoots, fun yet frantic. Just the way we roll. 
Initially the graphics were intended to be more playful with a more hand designed feel, but Honda felt that they needed to be cleaner. So we used the 'Keep Up' advert campaign for inspiration - although half way through the red text was dropped in favour of a more classic warm grey. 
Dir: Ben Adam-Harris
Executive Producer: Steve Fletcher @ Kaptcha
DOP: Tony May
Motion Control Op: Dennis Henry
Gaffer: Marco Digiulio
Camera Assistant: Jono Boyd
Camera Assistant/ Directors Assistant: Joe Peecock
Graphics: Ben Adam-Harris & Harry Latham
DIT: Paul Clements
The graphics look and feel went through a number of development stages. Early mood boards through to these animated examples. I wanted to push a more fun, hand designed feel but Honda decided that a cleaner look was better for these films, I think they were right. I'm happy with the final results but also quite liked where some of these were going.
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